Is 2025 the moment for more of the same stale strategies or something totally new?

Do any of us honestly believe the Democrats should be recycling the same old tired playbook in 2025? Because this moment isn’t calling for something timid — it’s calling for something big, something bold, something that meets the scale of the challenge. It’s calling for YOU.

What if Democrats weren’t just playing defense — but leading with wild, brilliant, can’t-look-away ideas that energize progressives, excite moderates, and maybe, just maybe, even have Republicans saying, “Wait...that’s actually pretty smart.”

By Mike Reid | July 2025

Eight years ago — right after Trump won the first time — I quit my bougie political consulting job, and I launched a scrappy startup to help Democrats running for the U.S. House raise as much money as possible as quickly as possible.

And what did I recommend?

Call time. (A LOT of calling rich people.)

And fundraising events. (Usually with a $500+ price tag.)

And then, obviously, a barrage of fundraising emails. (Written in a personal tone from the candidate raised a lot more money.)

More of the same.

Something completely different.

But that was eight years ago, my Democratic friends!

Here we are in the year 2025.

And a LOT has changed since 2017, hasn't it? And what worked in the past isn’t working very well anymore, is it?

Is it???

And is ANYONE who works in politics having ANY fun right now?

And yet, it’s the strangest thing, isn’t it?

We all know it’s time for something completely different — and yet despite everyone’s desperation for fresh ideas, nobody seems to be offering anything new.

There is a huge demand for new ideas.

And yet there is no supply of new ideas.

And that, my Democratic compatriots, is the golden snitch-sized opportunity just floating right there — waiting for the first brave political pioneers (like you?) with the guts and the vision to dive in.

Step 1:

90 minutes of storyline development

Step 2:

Create a website in three days

Step 3:

Raise $500,000+

Step 4:

Recruit leadership team

Step 5:

Create jobs that pay $50/hour

So what if, instead of just arguing about politics while on X, leaders started sharing their political views on their own websites again?

What if your constantly evolving website content became the hub of your online presence — and you used social media, email, and even traditional press to drive traffic to your own website?

Because if you want to succeed in politics in 2025, the first step is to develop a fundamentally new political storyline — an energizing message built around opposition to a common enemy, yes, but one that's a broadly disliked thing (not a person) — something hated by progressives, moderates, and maybe even Republicans, too.

And wouldn't rallying around something everyone hates be a breath of political fresh air — and also extremely popular?

Storyline Development:

Villain: A broadly disliked thing (not a person)

Goal: To defeat the villain

Why: Because we ALL hate the villain

How: An exciting and energizing plan

Heroes: Numerous roles available

And once you’ve developed a new and exciting story to tell, step two is launching a website around that universally appealing storyline — a site you can update without knowing HTML, so you and your team can easily create digital content that brings in donations without having to call anyone or send an email asking for $5 or $25.

And having your own constantly evolving digital content hosted on your own website will mean that when you do call that millionaire or billionaire, and they inevitably ask you to send them some more information, you don’t have to email an outdated PDF — you can send a link to your ever-evolving website (and maybe even create a page just for them).

Because donors — from the millionaires and billionaires who can contribute large sums of money to the grassroots donors who can chip in $5 or $25 — are desperate for a new political storyline.

And in America, anyone can tell a new political story.